#311: Nick Thompson -- Editor-In-Chief of WIRED
The Tim Ferriss Show
How to Make Daily Web Content That Steals of a Piece With the New Yorker Magazine
How do you make daily web content that steals of a piece with the New Yorker magazine? It's been around for 85 years and has such an incredible history. Over time, we found that what got the most readership were smart pieces of analysis. And they would spend far less time per word on their web posts than they would for the magazine.
Nick Thompson (@nxthompson) is the editor-in-chief of WIRED. Under his leadership, Wired has launched a successful paywall, a Snapchat channel, and an AMP Stories edition; it has also been nominated for National Magazine Awards in design and feature writing.
Nick is a contributor for CBS News and regularly appears on CBS This Morning. He is also co-founder of The Atavist, a National Magazine Award-winning digital publication. Prior to joining Wired, Thompson served as editor of NewYorker.com from 2012 to 2017.
Before The New Yorker, Nick was a senior editor at Wired, where he assigned and edited the feature story that was the basis for the Oscar-winning film Argo. In 2009, his book The Hawk and the Dove: Paul Nitze, George Kennan, and the History of the Cold War was published to critical acclaim. In February 2018, Thompson co-wrote WIRED's cover story Inside the Two Years That Shook Facebook -- and the World, an 11,000-word investigation based on reporting with more than 50 current and former Facebook employees.
In this conversation, we cover a wide range of topics, questions, and skills, including:
- What makes a good pitch?
- How does a good features writer (or editor) "map" a story?
- How does writing get optioned for feature film, and what are important deal points?
- How can publishers (and website or blog owners) hire and pay good long-form writers?
- And much more...
Please enjoy!
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