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Next Level Podcast with Jeremy Miner

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Why Your Prospects Don't Like Change Even Though They Say They Do

Selling is about helping your prospects feel secure enough to let their defenses down, their walls down and share what their real problems are. Research shows that human beings do not like change even though they say they do. So you have to ask the right questions to get them to see that it's far less risky to change your situation rather than doing nothing at all or staying in the status quo.

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