Scratching the Surface cover image

218. Tripp Mickle

Scratching the Surface

00:00

Steve Jobs and the Design Studio

There's no real diminishment in terms of this, the kind of the theoretical standing of design at the company. It's still revered. But I think it's it's place in the hierarchy of the company has changed. When Steve Jobs was there, he told his buyer for Walter Isaacson that that Johnny I was the second most important person at the company with the most operational power outside of Jobs himself. He really put Johnny at the top of the totem pole, so to speak.

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