The ability to own the end user experience and make it seamless is a huge advantage. Tangent has hired full-time people on staff to work with our portfolio on that. I don't think the interfaces that we have are going to scale to a billion people. It's just too complicated, right? And so until we figure out how to package these things up in ways that normal people can get their heads around a mobile, I think it's going to be slow going.

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