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Identifying and Following the Natural Order of Business in Order to Succeed with Simon Severino
The Leadership Mind
How Did You Make the Transition From Psychology to Business?
If you don't have the positioning right, you are not talking in integrity. It will not resonate. But without the clarity on the position your marketing is rudderless. And that was the start of Slack actually. They were almost dead 36 times and then it clicked because they found this positioning. You don't need emails anymore. That was resonating. Now it was about the product, making the product even better than selling the product. And the last bit is then scaling it via marketing. So I want to get into strategy sprints in a moment, but you get a background as a psychologist. And we're here talking about business operations and marketing and positioning. How did you make
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