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S10E1: McKinsey First Round Case Interview Example (Singapore Art Museum)

Strategy Simplified

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How to Calculate the Cost of an Exhibition

There's three million dollars to stage each exhibition. We have maximum capacity of 40 gig a week. If the exhibition space was infinitely large, that many visitors would attend. Half a million is the amount that are interested to see the exhibition. So it's like your term, a total addressable market almost.

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