How to Hack Your Motivation

When you set yourself up with a startup idea, with no opinions, with no customers, with no revenue, searching for amorphous goals that are ill-defined. Working with strangers. You could not create a shittier environment to ever do anything good. And it's a riff on this man. I actually think what you're talking about and what I always suggest founders do is intentionally set up motivators,. like psychological motivators around you to intentionally game yourself.