Interview: Matt Johnson, author of Blindsight, on the behavioral science lessons of Pret a Manger and Perrier
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Bridging Psychology and Business
This chapter explores the speaker's journey from academia to the business world, focusing on the application of cognitive psychology in marketing. It discusses the barriers that prevent businesses from utilizing academic insights and emphasizes the importance of collaboration between academia and corporate sectors for better understanding consumer behavior.
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