The Ultra Hardcore Ethos at Tesla

“Please prepare yourself for a level of intensity that is greater than anything most of you have ever experienced before,” Elon Musk once wrote in an email to employees at Tesla. The subject line, “ultra hardcore,” also operates as an edict - go hard or go anywhere else. But this “ultra hardcore” philosophy has led to injuries, scandals and lawsuits. Are the costs of “ultra hardcore” worth it?

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