Navigating the Email Industry Landscape

The chapter explores the challenges and opportunities of entering the competitive email industry, highlighting the benefits of a large customer base willing to pay and the appeal of reduced switching costs. It delves into pricing strategies, cost analysis, and the various categories of email communications such as transactional, broadcast, and omni-channel emails. The discussion also focuses on strategic decisions to target specific customer segments, maintain product simplicity, and ensure long-term sustainability.