We The  Sales Engineers: A Resource for Sales Engineers, by Sales Engineers cover image

#152 Changing a Commodity Sale to a Solution Sale

We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers

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Software Demonstrations Are Wonderful When You Do Them Right

Bob Reich: Telling the story of how the software is going to benefit you will always win more often than not. When I do a demonstration, I don't use PowerPoint. You actually have seven screens in front of me with stuff so when I'm doing demos,. I'm able to pull from here pull from there and say, okay, let me bring this over and, and show you exactly how it's done.

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