Is This Wearable About To Revolutionize Ultrarunning? (Long Run Archives #23)
Singletrack
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Navigating Competition and Branding in Ultrarunning
This chapter explores the difficulties faced by an athlete trying to establish themselves in the competitive ultrarunning industry. It examines the relationship between branding and athlete prestige, while also providing insights into the Tarawera race and its implications for race participation strategies.
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