Ecommerce Playbook: Numbers, Struggles & Growth cover image

The Most Consequential Meta Update of All Time

Ecommerce Playbook: Numbers, Struggles & Growth

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Reevaluating Conversion Optimization

This chapter critiques the reliance on traditional metrics like last click conversions in Google Analytics, advocating for a more holistic approach to measuring business impact. It emphasizes the importance of understanding incremental conversions and the customer journey, encouraging businesses to conduct conversion lift studies to optimize their advertising strategies effectively.

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