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6min chapter
The Most Consequential Meta Update of All Time
Ecommerce Playbook: Numbers, Struggles & Growth
Reevaluating Conversion Optimization
This chapter critiques the reliance on traditional metrics like last click conversions in Google Analytics, advocating for a more holistic approach to measuring business impact. It emphasizes the importance of understanding incremental conversions and the customer journey, encouraging businesses to conduct conversion lift studies to optimize their advertising strategies effectively.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode