How K-Beauty Revolutionized Skincare — And Became Obsessed with Perfection
The Pulse
00:00
The Importance of Packaging in Korean Beauty
K-beauty is defined by BB cream, sheet masks and multiple steps of skincare. 75% of the green tea grown in Jeju Island on Korea's southernmost island goes into products. The packaging is really a K-beauty calling card that there's a lot of thought behind it.
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