Adam Smith writes his first book, which I'm going to quote from in a minute, called the theory of moral sentiments. Then he publishes his grand opus, his most famous book, The Wealth of Nations in 1776. In that book among economists, Rebecca, maybe not so much among watchmakers, but he gives this example that I don't think he'd ever seen it himself. It's a pin factory. And what the pin factory idea is, is that it's about specialization and division of labor,. So not only are the watches cheaper to manufacture, but there's a lot more of them.

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