Albert Heijn: experimentation & impact

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In our final episode of 2025, we sit down with Tim Van Erum to unpack what really stood out at Tech Expo Amsterdam.

Together we revisit the most misunderstood AI statistic of the year, exploring why the “95% of AI projects fail” headline is misleading and how hype versus reality played out across the conference. Tim shares why failure and experimentation are not setbacks but essential drivers of innovation, and we highlight Reddit’s Scaling Safety strategy as a powerful example of machine learning in action.

This candid conversation closes out the year with lessons on what AI truly delivered in 2025.