What Makes a Great AdTech CEO?
Open Market
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Qualities of Successful AdTech CEOs and Their Impact on Company Growth
The chapter explores the attributes that define successful AdTech CEOs, emphasizing the importance of product knowledge, customer-centricity, talent recruitment, and financial results. It touches on the significance of a diverse team, the creation of a strong brand presence, and the distinction between founder CEOs and hired executives. Examples of accomplished CEOs like Michael Barrett and Mark Zegorski are cited as models of successful leadership in scaling companies.
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