Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals cover image

How to build 7 figure marketing funnels for your accounting firm

Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals

CHAPTER

How Do You Keep People in Your Ecosystem?

I don't do a consultation. I invite them to a discovery call. And it's important to make the distinction because if you offer something, people are going to expect that you give them that. If they're inactive after a period of time, I move them to a different email sequence where we begin to see if they really want to stay.If they don't want to stay, then we remove them from our list so that we have a higher quality base of emails to market to and better deliverability rates.

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