In 2003, the Diablo 2 thing just made me start treating my own life like a game. And that was life changing and a game changer, no pun intended actually. But I didn't really think about actually studying game design and applying better game design to my life. It was more and I, you know, 2005, I started my first startup and that's and the startups kind of all had something to do with game vacation. So in 2012, that's when I said, all right, let me formulate a lot of my research, my work. That's when interesting,. that's when Diablo 3 came out, I think that those one or two years 2011 or 12. And

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