The Importance of Creating Viral Content

I think it's a tough dilemma right now because a lot of our jobs especially with infinite like if you're considered influencer is defined by social media. I try to create content that I find extremely valuable that aligns with my values as well and that is kind of fun maybe it's a way of using words like maybe a bit of wordplay or using a certain metaphor in my messaging but just making sure that I enjoy what I'm kind of putting out there. There's just this immense pressure now to grow quickly and within a week and I think what comes quickly can also go quickly.