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A/B Testing 101 by Booking.com Product Manager

The Product Podcast

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I'm Not Signed - Is This an Amazon Dot Com Experiment?

The goal of the excise is that you should be able to identify to periments and formulate a good hypothesis on why amazon dot com would be running that experiment in the former. I would give you two examples, e, that i found. Soa, these are the kind of a b experiments, a, that are run by companies. And of course, they have their own hypothesis and metrics. But let's talk about one....

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