2min chapter

The Email Marketing Show cover image

Why We Waited 3 Years Before Creating a Brand

The Email Marketing Show

CHAPTER

We're Building a Brand Around the Audience That We Know Buys

We wanted to show people how good the products are from the otside, ecause people do judge the books by its cover. The training is like, ridiculous. It should be a master mind. That's what people say to us. And we know that from the outside, our stuff did not represent that. Our visuals didn't represent that, right? But what's really nice is, at this point, by waiting until we've done a significant volume of sales, so we know that we've converted that amount of people's money into into our business. They said, hey, i'm willing to trust that offer so much. Here's my cash. What we can now do

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