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The Artisinal and Local and Bespoke Movement as a Backlash?
The aim of the book is to say, let's understand the extreme of the middleman economy. And then let's use those two extremes to understand how to better navigate that massive gray e in between. What are the changes that we should make so there can be benefits for for businesses big and small? We need to cut out some upfront investments which oftentimes is what it requires to bi pass a standard middleman or create at least a slightly shorter chain.