Trapital cover image

Unpacking The Value of Music

Trapital

00:00

Global Beats: The Rise of Latin and Diaspora Artists

This chapter explores the evolving dynamics of the global music market, focusing on the prominent roles of Colombian and Punjabi Canadian artists in the U.S. and beyond. It discusses the impact of streaming on music exports and the financial success of these artists compared to their domestic music industries, while also highlighting the challenges within markets like Nigeria and Brazil. The chapter emphasizes the need for labels to innovate their strategies to engage with emerging markets and diaspora communities for sustained growth.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app