In this episode of the podcast, I speak with Chris Hewish, the President of Xsolla, a payments and merchandising platform for video games. Chris previously held senior roles at Skydance, DreamWorks, and Activision.
In our discussion, Chris and I discuss the recent changes to mobile platform payment policy implemented by both Apple and Google as a result of Epic's lawsuits. Among other topics, our conversation covers:
- The history of off-platform payments on mobile.
- How interest in off-platform payments has changed as a result of Apple's recent App Store policy updates.
- The types of products for which off-platform transactions convert best.
- The "trust premium" that a developer must possess to implement off-platform payments successfully.
- The most common mistakes developers make with off-platform payments.
- How conversion rates tend to change with off-platform payments relative to native payments.
- The best practices for off-platform storefront management.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- INCRMNTAL. True attribution measures incrementality, always on.
- ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
