
Mark Ritson on creativity, brand, and the need for better strategy
The WARC Podcast
The Impact of Synthetic Data on Marketing and Brand Strategy
The chapter delves into the applications and benefits of synthetic data in marketing and brand strategy, highlighting its potential to revolutionize decision-making processes for businesses. It explores challenges and predictions surrounding the integration of organic human data with synthetic data from artificial intelligence, foreseeing a shift towards mainstream adoption in the future.
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