168. How to create ethical urgency in marketing
I Am Your Korean Mom
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Introduction
Unethical urgency is in tonally drumming up the fear of missing out and putting the client in the energy of scarcity. It's using their fear as a way to psychologically manipulate them, that i don't think is ethical. I'm not saying at all that urgency or scarcity is always bad. Sometimes scarcity just is true. There just isn't that much of something too round. You can get your life coaching practice fully booked without having to pay for ats by instagram followers or complicated sales funnels. Listen on to find out how.
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