Business of HYPE cover image

MSCHF

Business of HYPE

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Exploring Mischief as Collective Art Practice

Delving into the evolving concept of mischief as a performance art practice involving large groups of people, focusing on the 'key for all' project and a unique car interaction project. The chapter discusses the creative freedom and varied perceptions of Mischief, emphasizing flexibility in identity and transitioning from physical design to digital platforms.

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