221: Booking: $170B+ A/B Testing Machine & How a $5000 Vegas Bet Saved FedEx
Not Investment Advice
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The Evolution of Online Hotel Booking
This chapter explores the rise of online hotel booking platforms in the late 90s, examining key players like Priceline and Booking.nl amidst a fragmented market. It focuses on the technological advancements that enabled efficient inventory management and customer acquisition strategies, highlighting the impact of A/B testing and targeted marketing. The discussion also addresses the challenges traditional retailers face in integrating online and offline sales while shedding light on the data-driven culture that underpins successful testing methodologies.
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