Prime People's Decisions by Putting Them in the Right Mindset

People don't really know what they want or what their opinions are. We think we know, but at the end of the day, it's really beyond us. Malcolm Gladwell is basically saying in this section that you can influence people's behaviors by putting them in the right mindset. And so immediately I went to the target ads and manipulating people's buying habits. So you can you can prime people's decisions there.