When you hire a leader and they do their life plan, you actually sit down and you can go through their life plan with them. And so it is helping them come up with a mission statement and guiding principles. Ours is we will have 250,000 people in our online platform by 2025 because everybody deserves a life-changing business education. That's a big chunk of our mission statement. In other words, we're going here and we're going to do it because the stakes are high."

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