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Daniel Ek: How Spotify Revolutionized The Music Business

Pattern Breakers

CHAPTER

How Spotify Martin Helped Me Find My Passion

When he was 22, Spotify co-founder Martin Lorentz decided to start a music streaming service. He says the idea came about after his manager kicked him out of an earlier startup. Lorentz: "We started talking about what it would take for people to start paying for music again"

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