How Do You Communicate Your Product?

It's been a weird, it was a weird formative period and then the period after has been a lot of sort of unlearning and debriefing and processing. I learned how to do things in a way that worked not as like how they were always done. And we actually took like weeks or potentially months off before we started this show to kind of recalibrate and be like, when this show launches, how do people talk about it? "I had opportunities to do stuff that under ordinary circumstances I wouldn't have been able to do"