2min chapter

Marketing Against The Grain cover image

What Marketers Need to Understand about Gen Z and Millennials

Marketing Against The Grain

CHAPTER

How to Build a Trusted Brand

Kieran: You can't tell the story way what I really great characters that people fall in love with. We talked about audience that you have to earn your audience. And if you're trying to build a generational company, how can you give your product experience to your buyer before they actually pay for it is going to be a big opportunity?

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