Xiao Zhan's Reporting Culture

Xiao Zhan lost his endorsement deals, but he did not go away quietly. Xiao Zhan tries to make a comeback. He releases his version of a very patriotic Communist Party song. And finally, what his fans and AO3 fans have been waiting for for months, he issues an apology video. In the end, Xiao Zhan became a different kind of symbol in China. Instead of the guardian angel of beauty, who helps you be your best self, he became not only toxic to brands, but seen as a danger to Chinese society.