Amazon Prime Video

When we looked at ratings TV ratings back in the day, of course, it was to see it like how many people are watching the show. For a lot of these companies that are producing their own shows distributing via their own streaming services and are owning that relationship,. The question that they want to ask themselves is, let's take a rings of power. That show is a high acquisition driver. It's going to bring people into Amazon Prime Video. And so we look at House the Dragon. There's much stronger overlap between people who are watching that show and the HBO Max Warner Brothers catalog. Those that do are more likely to stay 12, 12 months later.