The Unique Appeal of the Ford Raptor

This week we have Jim Farley, CEO of Ford Motor Company, to discuss their second big push into consumer EVs with the F-150 Lightning. We wanted to see how Jim sees our relationship to cars changing as they turn into what are fundamentally rolling computers.

His answers surprised us — he hinted at one day being able to upgrade the computing systems of a car the same way you might upgrade or replace the engine, or the shocks.

As we go through this conversation, we notice how much Jim talks like a tech executive. As more and more things turn into computers, the more problems across the business landscape look like the problems of the computer industry. It's a fascinating shift.

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