The Evolution of the Fitness and Wellness Industry

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The trend here is for these online fitness companies to effectively acquire talent. So many soul cycle instructors were actors or dancers and people who were in, like, the performing arts. And pelaton took note from that, right? Because the instructors were a key component to soul cycle success. We just look at pelaton's market share. It's billions of dollars. There's like, so much at stake here.

SEO doesn't have to be boring - it can be magically intuitive too! Today team Holisticism is breaking down SEO 101 (SEO for babies) and why it's helpful to understand it whether you're creating content for your business or your brand (even if that's just lil ol' you). Stick around till the end of the episode for this week's Witch of the Week, as we grapple with the complex ideas of body neutrality in an age of digital dysmorphia.

In this episode, we discuss:

SEO - the what, the how and the why

Keywords, search intent, Google's algorithm, Google AdWords

How to optimize your content to rank higher on Google's search

Algorithms can be racist, sexist, and oppressive

Knowing your ideal client before honing your SEO

Michelle's Witch of the Week: Bethany C. Meyers

Digital dysmorphia and body neutrality

Grab The Free Content Creation Station Here

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