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17min chapter
Insomnia Cookies: Seth Berkowitz
How I Built This with Guy Raz
Navigating Early Challenges in a Cookie Business
This chapter explores the struggles faced by a college-based cookie business, including seasonal fluctuations and mismatched product offerings. The founders discuss pivotal moments, such as a disagreement on the business vision and the transition from frozen yogurt to a cookie-centric model. They highlight the importance of refining their business approach, optimizing operations, and navigating financial pressures to achieve growth and sustainability.
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Discover
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