Why Do Firms Care About More Than the Bottom Line?

Private firms have profits as one of the things that they try to maximise. They may also care about their customers and employees. Patagonia stopped selling to a resort because it didn't approve of an event. If gasolene cost ten dollars a gallon instead of three, people would buy more electronic cars,. We can instead say, half the cars have to be electronic by 20 50.

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