News Roundup: Branding and Rebranding, Doug Wilson's Resistance, James Dobson's Legacy
Conversations That Matter
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The Evolution of Cracker Barrel's Branding
This chapter analyzes the transformation of the Cracker Barrel logo and branding approach, emphasizing the move from traditional aesthetics to modern design. It explores the potential pitfalls of rebranding, particularly the risk of losing core identity for broader appeal, while connecting these themes to wider trends in authenticity within conservative institutions.
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Transcript
