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Episode 139: Lisa Utzschneider on carbon, attention, AI, and why being the CEO is fun!

Marketecture: Get Smart. Fast.

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Navigating the Retail Media Boom and Building Trust in Advertising

This chapter explores the growth of retail media within advertising and its integration with key networks. It emphasizes the significance of e-commerce data and the trust between brands and ad tech platforms, while also celebrating the rewarding aspects of leading in this industry.

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