2min chapter

Mind Pump: Raw Fitness Truth cover image

1927: Performance Training Secrets from a Top NBA Trainer With Cory Schlesinger

Mind Pump: Raw Fitness Truth

CHAPTER

The Next 20 Years, Is It All About Brands?

"It's the democratization of media. If you want to sell something in the next 20, 30 years, you have to produce content," he says. "That's where sports has always been a leverage point for anything." He adds: "I don't know how you protect brands now... I think it's going to be super wild"

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