6% of companies saw greater than 10% revenue increases in 2022, with another 18% seeing between 6 and 10% increases. Another 10% said that they had seen cost decreases from AI adoption of between 10 and 19%. "I don't think it'll take any mandates from the top for marketers to natively adopt things that actually make their lives easier," he says.
A look at a recent trademark filing; Facebook launching AI Personas; a leaked Instagram feature identifying content made by AI; Dell's AI efforts; Google Assistant's AI makeover; plus a deep dive on McKinsey's State of AI in 2023 report which was released earlier today.
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