In this episode of The Wealthy Consultant Podcast, host Mike Walker and Taylor Welch dives into the evolution and future of sales, discussing the recently launched book 'Winning at Sales' and its insights. They explore why traditional sales methods are becoming obsolete and emphasize the significance of alignment between product offerings and customer needs.
The conversation covers the importance of retention over acquisition and highlights how ethical and consultative sales approaches lead to better client relationships. Additionally, they address the evolving market sophistication and the necessity for businesses to adapt their strategies accordingly.
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Winning at Sales
OVERVIEW:
- (00:24) The Future of Sales
- (00:47) Challenges and Changes in Sales
- (02:20) Sales Strategies and Frameworks
- (04:30) The Evolution of Sales Techniques
- (07:06) Energy Alignment
- (10:07) The Law of the Mirror in Sales
- (15:31) Retention Over Acquisition
- (17:02) Conclusion and Final Thoughts
