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Rita McGrath and Roger L. Martin on the Nature of Competitive Advantage

Thinkers & Ideas

00:00

Are Entry Barriers Going to Be Low Dead, Easy to Get?

Two world experts on strategy look at the same facts. Andhn, you come out in very different places. How could that happen? Gad, i don't know. I'm not so much concen myself with entry as, what advantage have i built? Have i built this advantage that is cumulative? It doesn't mean that people can't get into business and compete. For you've got to keep working really hard to keep on building different kinds ofadvantages.

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