Kerrygold Butter, a South African Distillery, Is Fucking Single Malt?

How bellies was invented is one of the most untraditional stories you could possibly imagine, there's zero tradition in it whatsoever. It wasn't even invented by a distiller, it was invented by an ad man who pretty much invented Kerrygold butter. He was hired as part of an ad agency to package Irishness and sell it internationally,. Ireland would have been a very poor country before we joined the EU," he says.