Shaping the Future of Experiential Marketing

This chapter explores the evolving landscape of experiential marketing in a post-COVID world, emphasizing the rising value of human experiences amid the decline of commodity costs. Through personal anecdotes and reflections on creativity, the conversation highlights the importance of human connection, especially during the pandemic, and how past events influence current perceptions. Additionally, insights on integrity and mentorship in creative work are discussed, stressing the significance of maintaining creative vision over client demands.