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The Future of Marketing in 2025 and Beyond (Big Shifts)

The Russell Brunson Show

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Success of One-on-One Challenges in Marketing

The chapter delves into the effectiveness of one-on-one challenges in marketing, highlighting how offering exclusive services at various price points can attract clients. It discusses the speaker's experience of launching a high-ticket one-on-one challenge, leading to multiple participants signing up and paying large sums, ultimately resulting in significant profits and valuable coaching opportunities.

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