TKE: Creativity and risk in brand building, with John Schoolcraft, Oatly
Beautiful Misfits
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The Kindest Economy Is Not This Dry, Old Economy
John and tony have shown what can happen by properly leveraging a brand with good credentials. To do that, you have to have these critical skills, bit of courage, a lot of instinct and that capacity for joy. The kindest economy is not this dry, old, earnest economy. It's about puthing the write values at the heart of what you do, but also, please, find joy, communicate it,. Have fun, and sometimes fail, and be allowed to fail - and get back up again and try again.
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